Rural Economic Development Toolkit

Overview

Rural economic development is a team effort. It requires collaboration between municipalities, businesses, and community partners to build resilient and thriving local economies.

The Rural Economic Development Toolkit is designed to support municipal leaders shape and advance economic development efforts. Whether you are establishing a new economic development initiative or refining an existing program, this toolkit provides practical guidance, best practices, and tools to help navigate the process.

Click here to download the full toolkit.

Toolkit Components

Chapter 1: Aligning on the Role of Economic Development

Economic development requires alignment among municipal leaders on the role of economic development and its value to the community, as well as deep collaboration with the community.

This chapter provides guidance on:

  • Debunking economic development myths
  • Building Council alignment on the role and value of economic development
  • Identifying the right partnership structures to support economic development efforts

See Tool #1: Economic Development Inspiration Deck to help deliver on the guidance in Chapter 1.

Not all economic development partners are created equal. Establishing an economic development committee or set of project partners requires deliberate and proactive selection of participants to ensure a the right mix of skills, perspectives, and personalities are at the table.

This chapter provides guidance on:

  • Identifying the right partners
  • Articulating a compelling case for private sector participation
  • Inviting, vetting, and prioritizing prospective partners

See Tool #2: Example Expression of Interest Form & Evaluation Process to help deliver on the guidance in Chapter 2.

Maximizing the impact from an economic development committee requires establishing an effective committee structure.

This chapter provides guidance on setting up an economic development committee, including:

  • Establishing committee roles and expectations
  • Defining committee parameters
  • Finalizing committee commitments

See Tool #3: Example Committee Bylaw to help deliver on the guidance in Chapter 3.

Building and reinforcing a local economic identity can be a powerful tool in economic development, aiding with workforce, tourism, and investment attraction and motivating collective community action.

This chapter provides guidance on:

  • Crafting a compelling economic narrative
  • Investing in focused communications efforts
  • Building an effective case for investment

See Tool #4: Marketing & Communications Framework to help deliver on the guidance in Chapter 4.

Municipal economic development committees can play a much broader role than advising on business needs.

This chapter provides guidance on how to effectively mobilize committee members for:

  • Boosting participation in economic development programs
  • Aiding with investment attraction
  • Supporting municipal infrastructure projects

See Tool #5: Partnership Scoping Framework to help deliver on the guidance in Chapter 5.

The broad mandate of economic development initiatives, coupled with the long timelines for seeing results, can make it difficult to monitor progress and evaluate outcomes effectively.

This chapter provides guidance on:

  • Establishing metrics to meet your objectives
  • Setting up effective measurement systems
  • Combining metrics and stories for impact reporting

See Tool #6: Economic Development Evaluation Scorecard to help deliver on the guidance in Chapter 6.

Get Involved

There are multiple ways to get participate in the launch of the toolkit, including both in-person workshops and online webinars. Register below.

In Person Workshops

Join us at our Spring Convention on March 17th and 18th 2025 for hands-on Rural Economic Development workshops. For more information on the convention, click here.

Online Webinars

Join us this spring for virtual workshops where we will be presenting components of the toolkit, fielding questions, and facilitating dialogue on economic development with other municipalities.

  • Rural Economic Development 101: April 15th at 1pm. Register here.
  • Economic Development Committees: April 29th at 1pm. Register here.
  • Narrative Building & Business Cases: May 13th at 11am. Register here.

Contact the RMA

For any further information about this initiative, please contact Kallie Wischoff, Policy Advisor, at kallie@rmalberta.com.