INTRODUCTION
Morinville is seeking proposals from qualified contractors (individuals or companies) to deliver Centralized Digital Content Services that support our digital platforms. This work will primarily focus on conducting an audit of, and then providing content updates for, morinville.ca, engagemorinville.ca, and
moreinmorinville.ca to enhance the public experience and increase information accessibility. The opportunity may extend to other digital tools, platforms, and communication channels (such as social media) where required.
The successful proponent will work collaboratively with the Communications team and with interdepartmental subject matter experts to ensure digital content is accurate, consistent, and aligned with municipal standards—while also enhancing how information is presented by using more user-friendly page layouts, which may include improved accessibility, and adding graphics, visuals, photos, or videos where appropriate to make content clearer, more engaging, and easier to navigate.
This work will include ongoing consultation, regular check-ins, and coordinated planning across the organization to create a digital presence that is not only functional and accessible but also intuitive and user-friendly.
BACKGROUND
Morinville currently manages its digital platforms using a decentralized model, where individual departments update and maintain their own website content. This approach has led to some outdated information, inconsistent formatting and tone, uneven user experience, and limited use of the tools and
capabilities available within our website platforms.
As Morinville’s digital presence grows—and as the public increasingly relies on interconnected web pages, engagement platforms, and online tools—it’s imperative that we enhance our web presence to ensure information is easy to find, timely, and well-coordinated across platforms.
Morinville’s websites are not fully leveraging the available web components to display information, resulting in pages that rely heavily on text rather than more effective or interactive ways to present content. Recognizing this provides an opportunity for improvement and modernization.