| Title: | General Manager of Marketing & Communications |
| Department: | Marketing & Communications |
| Reports To: | Chief Relations Officer |
Purpose
Under the general direction of the Chief Relations Officer, the General Manager of Marketing and Communications is responsible for leading the development and execution of integrated marketing, communications, branding, and stakeholder engagement strategies that advance the priorities of RMA and its group of companies. Working collaboratively with executive leadership, department leads, and key stakeholders, this position provides strategic direction and oversight for all marketing, communications, media relations, digital engagement, and brand initiatives.
This position is responsible for the development and implementation of the Marketing & Communications operational plans, departmental budget, resource allocation, and performance measures, while working collaboratively with department leads. As a member of the senior leadership team, the General Manager serves as a trusted advisor to executive leadership, providing strategic counsel on marketing & communications, member engagement, organizational initiatives, and emerging opportunities and risks.
The General Manager leads the creation and implementation of integrated campaigns and initiatives that span media relations, public affairs, branding, graphic design, digital communications, websites, social media, events, and member engagement. This includes providing proactive marketing and communications expertise from both a business and reputational perspective, identifying innovative opportunities to strengthen organizational objectives, and ensuring a consistent and compelling brand presence across RMA and its group of companies.
This position directly supervises all department staff and is responsible for fostering a high-performing, collaborative, and service-oriented culture focused on creativity, continuous improvement, and professional development. The position also oversees relationships with external agencies, consultants, media outlets, and vendors to ensure effective delivery of marketing and communications services.
The role works closely with General Managers and leadership teams across the organization to support strategic priorities, business growth, advocacy initiatives, operational objectives, and organizational change efforts.
The General Manager of Marketing and Communications will have access to highly confidential member and association information, and it is expected and required information be held in the strictest confidence.
This is an in-office position, located in the Nisku, with some travel required.